How to Send InMail on LinkedIn

Imagine scrolling through LinkedIn, spotting a profile that sparks your interest. Maybe it’s a potential collaborator or a dream employer. But how do we break the ice when we’re not connected? That’s where InMail comes in, opening doors to conversations we might’ve thought impossible.

Sending an InMail isn’t just about reaching out; it’s about crafting a message that resonates. It’s our chance to stand out in a sea of generic requests. With the right approach, we can transform a simple outreach into a meaningful connection. So, let’s jump into the art of sending InMail on LinkedIn and explore the surprising benefits it can bring to our professional journey.

Understanding LinkedIn InMail

InMail on LinkedIn facilitates communication with professionals outside our network. This feature enhances our outreach efforts, allowing us to connect meaningfully when direct connections aren’t available.

What Is InMail?

InMail refers to LinkedIn’s private messaging service, designed for users to contact individuals outside their immediate connections. Unlike standard messages, InMails don’t require a prior connection. Users receive a set number of InMail credits each month based on their subscription plan, enabling them to reach out to recruiters, potential clients, or collaborators.

Benefits of Using InMail

Using InMail provides several advantages. First, it allows us to connect with decision-makers who might not respond to generic connection requests. Second, InMails often enjoy a higher response rate compared to regular emails. For example, messages tailored to specific needs can lead to fruitful conversations and opportunities. Finally, InMail’s visibility into recipient profiles can help us craft personalized messages that resonate, increasing our chances of forming beneficial relationships.

How to Access InMail

InMail allows us to connect with professionals outside our immediate network on LinkedIn. Accessing this feature requires a Premium membership.

LinkedIn Premium Membership

We must hold a LinkedIn Premium subscription to use InMail. Premium options include Premium Career, Premium Business, Sales Navigator, and Recruiter plans. Each plan offers distinct benefits tailored to various professional needs. If we don’t have a subscription, we can’t send InMail messages or contact users outside our connections.

InMail Credits Explained

InMail credits enable us to send messages to users not in our network. Premium members receive a set number of credits monthly, varying by subscription type. For instance, Premium Career users typically receive 5 credits per month, while Recruiter users get more. Unused credits roll over for up to three months, allowing us to manage our outreach efficiently.

Steps to Send InMail on LinkedIn

Sending an InMail on LinkedIn provides an excellent opportunity to connect with professionals outside our existing network. Here’s how to do it effectively.

Finding the Right Recipient

• Use the search tool in the top left-hand corner of the LinkedIn page. Type the name of the person we want to contact.
• Ensure the individual is not already a connection. InMail targets professionals outside our direct network.

Composing Your Message

• Personalization: Address the recipient by name and reference a specific detail from their profile. This shows we’ve done our research.
• Be Direct: Keep the message concise with two or three sentences. Stick to essential information.
• Make a Small Request: Avoid asking for too much. Instead, seek information like company culture or hiring timelines.

• Click “Send” once we’re satisfied with our message. InMail credits automatically deduct after sending.
• Track our sent InMails in the “Messaging” section. Monitor responses and follow up if there’s no reply within a week.

Best Practices for InMail

Effective InMail messaging involves several best practices that enhance engagement and response rates. By following these guidelines, we can craft messages that resonate with our audience.

Personalization Tips

Personalization plays a vital role in InMail success. Address recipients by their first name, and mention their company, job title, and relevant challenges they might face. Referring to mutual connections or recent posts they shared can establish a connection. Personalizing messages can lead to up to a 20% increase in response rates.

Common Mistakes to Avoid

Avoid common pitfalls when sending InMail. Don’t use overly complex language or assume recipients understand jargon. Sending messages that are too lengthy can turn off potential connections. Besides, avoid being salesy; a transactional tone can deter engagement. Keeping our messages concise and focused encourages recipients to respond positively.

Conclusion

We’ve seen how powerful InMail can be for expanding our professional network and initiating meaningful conversations. By taking the time to personalize our messages and target the right recipients, we can significantly increase our chances of getting noticed.

Remember to keep it concise and genuine while making that small request. With the right approach and a little creativity, our InMail outreach can open doors to exciting opportunities. So let’s get out there and start connecting!

Frequently Asked Questions

What is InMail on LinkedIn?

InMail is LinkedIn’s private messaging feature that allows users to contact professionals outside their immediate network. It’s particularly useful for reaching out to potential collaborators, employers, or decision-makers when you’re not already connected.

How does InMail differ from regular messages?

InMail can be sent to non-connections, whereas regular messages can only be sent to direct connections. This feature helps expand outreach to individuals whom you may find valuable for networking or professional opportunities.

Do I need a LinkedIn Premium account to use InMail?

Yes, InMail is available only for LinkedIn Premium members. Different subscription plans provide a varying number of InMail credits each month, allowing users to send messages to professionals outside their network.

How many InMail credits do I get?

The number of InMail credits you receive depends on your LinkedIn Premium plan. Each plan offers a different allocation of credits, which can roll over for up to three months if unused.

What are the best practices for sending InMail?

To send effective InMail, personalize your messages, keep them concise, and make a small request. Address the recipient by their first name, mention their company, and reference mutual connections or interests to increase engagement.

How can I track my InMail messages?

You can track your InMail messages in the “Messaging” section of LinkedIn. This area provides insights into sent messages and allows you to see if the recipient has read your message.

What should I avoid when sending InMail?

Avoid using complex language, sending lengthy messages, or adopting a sales-driven tone. These mistakes can deter recipients from engaging with your message. Focus on personalization and clarity to improve response rates.

What is the response rate for InMail compared to regular emails?

InMail typically has a higher response rate than regular emails. Personalized InMail messages can increase engagement by up to 20%, making them a more effective option for outreach.